“We’re confident in our product and we know it’s great quality, and our return policy shows that. What’s better is that these bottles don’t go to waste Dossier donates them to charities! You can try on the perfume as much as you want, and if you don’t like it, you can return it for a full refund. “No questions” asked returns: Dossier is confident in their products, but sometimes things just don’t work out, so they have a “no questions asked”’ return policy. Instead, they provide a small sample with the purchase of a full-size perfume so you can try the sample first to make sure you like the scent. Unique samples: Many fragrance companies offer sample sets where you can try on a variety of scents and decide which one you like best, but that wasn’t a cost-effective option for Dossier. On average, people buy 2-3 perfumes during their discovery process at Dossier. This price point gives shoppers more confidence to purchase because they're not dropping hundreds of dollars on a product they may not like. To combat this hurdle, Dossier has some strategic moves:Ĭompetitive price point: All Dossier perfumes are $29, which is significantly less expensive than their competitors. You were intrigued and ran to your nearest department store to try it on or take a sample home.ĭossier is doing things a bit differently.īuying a fragrance online has one main roadblock: you can’t smell it before you purchase it. It probably had people romantically walking on the beach or an extremely beautiful person standing on the top of a mountain. Think of the last perfume commercial you saw. The challenge of buying a fragrance online Going out of your comfort zone to find new opportunities and start conversations with leaders in the space is essential. Those pieces of advice are invaluable.”īeing successful as an entrepreneur means that sometimes, you have to create your own luck. It was a really important factor in my success in this industry. That relationship was crucial for me when entering the entrepreneurship world. “My mentor, and friend, helped me learn the ropes and avoid the numerous mistakes that everyone can make when starting a new company. Sergio’s #1 advice to someone starting as an entrepreneur is to find someone in the industry to mentor or guide you. It’s how we grow in all areas of our lives. You learn a lot by talking with others and learning from their experiences. Mentorship and leveraging other viewpoints Psst: You can listen to the full episode here. Here are some of our favorite moments from the episode. On Retention Chronicles, we connected with Dossier’s Founder and CEO Sergio Tache to get the 411 on the fragrance and beauty industry, how to market scents online, influencer marketing as a key marketing tool, and more. The good news is that Dossier is on a mission to make premium fragrances accessible to everyone. $400 for a bottle of perfume? That’s a bit steep for us.
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